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Only looks are not going to give your product the necessary protection it needs during the supply chain process, and also when it is on the shelf of a retail store. Similarly, paying attention to only product safety during packaging, while ignoring the role of presentation, will take your product nowhere. Your product will have a better chance of grabbing attention if it stands out on the shelf. Consequently, you will have more sales.

The most crucial requirement to be successful with your packaging is to make sure that your product remains safe in beautifully crafted packaging. It’s a balance that you are going to have to maintain. The best approach is to make sure that the packaging of your product reflects the behavior of your product. Using colors in an unplanned manner will do more harm than good.

Modern consumers are more concerned about the environment, so they ask brands to use packaging solutions that are not harmful to the environment. They put more emphasis on sustainable packaging because of its ability to remain less contaminant for the environment. Degradable packaging materials break down in landfills, resulting in a release of toxins that can be very dangerous for the environment. That’s why modern customers despise any product packed in degradable packaging materials.

Companies have responded well to consumer demand regarding the use of eco-friendly packaging solutions. That’s why they add details on their products about the eco-friendly packaging materials they use. The property of a product packaging to meet environmental standards can turn out to be a significant selling point.

An environmentally friendly approach to product packaging is particularly vital for some brands. For instance, a company producing LED light bulbs will have to focus more on sustainability and eco-friendliness. Majority of LED light bulb customers buy these bulbs because it helps them save energy not only on a household level but also on a wider scale. Packing these bulbs in the packaging materials that are not eco-friendly can turn out to be counterproductive for the company because the customers will think of it as a brand that doesn’t stand true to its promise of saving the environment.

It wouldn’t be wrong if we say that the concept of eco-friendly packaging has redefined product presentation standards. That’s why brands must make sure that they are using eco-friendly and sustainable solutions for the packaging of their products. You can discuss with your packaging consultant regarding how to deploy eco-friendly packaging solutions while making sure that presentation and product safety is not being compromised.